In business, leadership and everyday life, humility can help us think more clearly, build stronger relationships and bring out the best in others. In Humble Power: Less Ego. More Impact. Better Results. (Hay House), No. 1 New York Times bestselling coauthor Ethan Willis explore the research behind this often-overlooked strength, and how it expands our capacity to lead, influence and contribute.

Last week, Humble Power achieved No. 1 bestselling business book in Publishers Weekly’s rankings. It also reached No. 3 on the publication’s hardcover nonfiction bestseller list, as reported by the Associated Press, and earned the No. 8 place on the USA TODAY bestseller list.

Drawing on behavioral, psychological and leadership research, Willis makes the case that humility does not diminish your strengths — it multiplies them. It helps unlock personal potential while encouraging others to share their ideas, contribute their talents and work toward a common purpose. Together, those strengths make greater impact possible.

“Ego is heavy,” Willis says. “It demands that we have all of the answers ourselves and we protect image over growth. Humility is more about what is right, not who is right and gives us access to answers we could never find alone. It frees energy for learning, connecting and contributing — and gives others safety to bring their strengths alongside ours.”

The Paradox: Greater Humility, Stronger Leadership

Drawing on research, two decades of coaching and stories from business, battlefields, popular culture and sports, Willis shows how acknowledging limitations sharpens judgment, admitting mistakes builds credibility and sharing responsibility expands influence.

“People who question their assumptions and invite honest feedback create the conditions for a more accurate understanding of the world around them,” Willis continues. When disagreement feels dangerous, problems can remain hidden. But when leaders welcome candor, they gain information that allow for more accurate decision making.

“Humility is an antidote to self-deception,” Willis says. “When discovering the truth matters more than defending our position, we become willing to ask, ‘What am I missing?’ That question can change a decision, a relationship, or an entire organization. Humility is the soil where all other capabilities grow.”

The book translates this research-informed perspective into three areas of practice:

  • Humble Self: Develop an accurate understanding of yourself, recognize blind spots and align your choices with purpose.

  • Humble Relationships: Build trust, invite honest feedback and help people feel safe contributing their perspectives.

  • Humble Leadership: Develop others, share responsibility and create a culture of accountability and growth.

Endorsed by Angela Duckworth and Other Leading Voices

Psychologist Angela Duckworth, the No. 1 New York Times bestselling author of Grit, captures the book’s central paradox: “By thinking about other people, you become your best self.” Tony Robbins calls the book “a perspective shift the world urgently needs right now.” Mel Robbins, author of “The Let Them Theory” highlights the book’s research and notes the book “won’t just make you a better leader at work; it will make you a better human at home.” American entrepreneur Jamie Kern Lima, the author of “Worthy.” says “Human Power reveals a refreshing truth that can change your life, when you stop living for validation and start living for causes bigger than yourself.” Brendon Burchard, author of “High Performance Habits” contributes the foreword and notes, “This book is a lighthouse in a world drifting into darkness.”

Humble Power is available in hardcover, ebook and audiobook. The first three chapters in digital and audio formats are available at HumblePower.com.

About Ethan Willis

Ethan Willis is a No. 1 New York Times and Wall Street Journal bestselling coauthor, an Ernst & Young Entrepreneur of the Year winner, and coauthor of The One Minute Entrepreneur with Ken Blanchard. Over more than 25 years, he has built and led personal and professional development companies, managed organizations with as many as 5,000 employees and been involved in training more than 200,000 leaders across over 100 countries.

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