GEICO Teams Up with WNBA Star Olivia Miles in New Partnership

GEICO today announced a new partnership with All-Star WNBA rookie and Minnesota Lynx point guard Olivia Miles.

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GEICO announced a new partnership with All-Star WNBA rookie and Minnesota Lynx point guard Olivia Miles. The partnership comes during a breakout rookie season that has quickly established Miles as one of the league’s most talked-about young players. Known for her elite court vision, dynamic playmaking and easy connection with fans, Miles will give fans a closer look at her journey as she navigates a year of firsts and the everyday decisions that come with building her basketball career.

This announcement follows GEICO’s recent partnerships with Minnesota Lynx teammate Napheesa Collier and the team itself. It reflects GEICO’s growing investment in women’s basketball and the company’s strategy of partnering with athletes who are helping shape the future of the game.

The partnership comes during a breakout rookie season that has quickly established Miles as one of the league’s most talked-about young players. Known for her elite court vision, dynamic playmaking and easy connection with fans, Miles will give fans a closer look at her journey as she navigates a year of firsts and the everyday decisions that come with building her basketball career.

“What we’re seeing in women’s basketball right now is incredible, and Olivia is one of the players helping drive that momentum,” said Arianna Orpello, GEICO’s Chief Marketing Officer. “She’s a phenomenal talent, but what really stands out is the way she connects with fans and carries herself off the court. At GEICO, we’re committed to investing in the athletes, stories and communities helping grow the game, and Olivia represents so much of what’s exciting about the future of women’s basketball. We’re excited to partner with her at the start of her professional journey and help bring fans closer to the moments, milestones and stories that will define her career.”

“Joining the WNBA has been full of new experiences, and I’m excited to partner with GEICO as I head into playoff basketball with my team and see where the next few weeks and months take me,” said Miles. “I have always been someone who likes to think ahead, whether that’s on the court in my role as a point guard or making life decisions outside of basketball. It’s really cool to partner with a brand that’s backing not only me, but also my teammates and the Lynx organization as a whole. I’m looking forward to bringing fans along for the ride and giving them a glimpse into my life beyond basketball, too.”

The partnership with Miles will come to life across social content collaborations, community activations and appearances that take fans inside her rookie season on and off the court. From her first WNBA playoff run to her Unrivaled debut and preparations for her sophomore campaign, GEICO will be alongside Miles for the achievements ahead.

About GEICO

GEICO (Government Employees Insurance Company), the third-largest auto insurer in the U.S., was founded in 1936 and insures vehicles in all 50 states and the District of Columbia. GEICO, a member of the Berkshire Hathaway family of companies, constantly strives to make lives better by protecting people against unexpected events while saving them money and providing an outstanding customer experience. Along with personal auto insurance, commercial auto and personal umbrella coverages are also available. Homeowners, renters, condo, flood, identity theft, term life, and more coverages are written through non-affiliated insurance companies and are secured through the GEICO Insurance Agency, LLC. Visit GEICO.com for a quote or to learn more.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260923627004/en/

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