New Floral Business Launched to Support Alzheimer’s and Dementia Caregivers
Laura Demoreno, a resident of Mount Soledad, San Diego, has launched "The Daily Stem" and its philanthropic arm, "The Giving Stem." This initiative combines her passion for floral design with a mission to support caregivers of individuals with Alzheimer's and…
San Diego, CA, July 30, 2026 —
Laura Demoreno, a resident of Mount Soledad, San Diego, has established a new venture that blends floral artistry with a commitment to supporting those caring for individuals with Alzheimer’s and dementia. The initiative comprises two interconnected entities: “The Daily Stem,” a for-profit floral design business, and “The Giving Stem,” its philanthropic component.
The Daily Stem will offer floral arrangements, with a portion of the business’s profits earmarked for The Giving Stem. This arm of the initiative is dedicated to providing floral arrangements to caregivers who are tending to individuals affected by Alzheimer’s and dementia. The creation of this program is rooted in Demoreno’s personal experiences.
Demoreno’s motivation stems from her family’s journey with Alzheimer’s. Her mother was diagnosed with the condition, and her father served as her primary caregiver. This personal connection has driven Demoreno to create a way to acknowledge and support the demanding role of caregivers.
The Daily Stem operates as a for-profit enterprise, while The Giving Stem functions as a philanthropic endeavor. The operational model intends for the commercial success of The Daily Stem to directly fuel its charitable mission through The Giving Stem, delivering floral gifts to caregivers.
Story summarized from the original created by Molly Bowman-Styles on timesofsandiego.com, see more information here.
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