Category-creating sales leader joins ultra-durable brake technology company as it scales across law enforcement, commercial fleet, and OEM markets

TROY, Mich., Sept. 30, 2026 /PRNewswire/ — PureForge®, the technology-driven manufacturer of ultra-durable brake systems, today announced the appointment of Grant Hanson as Chief Revenue Officer. Hanson brings three decades of experience building revenue at companies that created their categories through disruptive innovation. His track record aligns directly with PureForge’s trajectory in reshaping what is possible in braking performance and ROI.

Hanson has turned growth stage, founder-led companies into real revenue generators and led major accounts and sales organizations at large public companies. He helped grow Jawbone into a multi-billion-dollar company, creating the Bluetooth audio and fitness wearable categories before either existed; took yurbuds to the top of the fitness-audio market through its acquisition by Harman International; and previously managed Motorola’s largest customers as the company came to dominate the early innings of the wireless industry.

Across his career, he’s built global sales teams and distribution in nearly 60 countries, spanning robotics, premium audio, wireless power, and SaaS. Most recently, through his own consulting practice, he developed proprietary tools and processes to help organizations transition from legacy sales teams to human-centric revenue-architecture teams that multiply seller productivity.

“Grant has built revenue engines inside some of the most transformative product categories of the last thirty years, from early wireless at Motorola to Bluetooth audio and fitness wearables at Jawbone,” said Nathan K. Meckel, President and Chief Technology Officer. “He knows how to translate breakthrough technology into commercial momentum.”

Leading the Next Stage of PureForge’s Global Growth
Hanson joins PureForge at a pivotal moment as it rapidly expands its customer base of law enforcement and public safety fleets. PureForge’s Atomic-Forged® technology transforms the rotor surface itself at the micron level without adding a separate coating. This is a fundamentally different approach to high-performance rotors, protected by 47 issued patents and backed by a 3-year, 100,000-mile warranty.

Today, 120 agencies use PureForge rotors on their fleet vehicles, which have logged a combined 15 million miles in service. The rotors’ ability to last the life of the vehicle, along with brake pads lasting 3-5 times longer, enables law enforcement fleets to keep more units on the road. This reduction in brake maintenance helps PureForge-equipped fleets realize $10,000+ in lifecycle savings per vehicle. Most importantly, PureForge’s high-performance rotors prevent brake fade under the toughest conditions, delivering the braking reliability that protects officers, first responders, and the communities they serve.

Beyond expanding from serving law enforcement fleets to commercial fleets, Hanson is also charged with opening a new OEM revenue stream, led by PureForge’s clean stopping power. TÜV-Nord Germany testing in May 2026 confirmed that PureForge’s Atomic-Forged® brakes generate less than half the Euro 7 non-exhaust emission limit, giving OEMs a clear compliance path ahead of Europe’s November 2026 deadline.

“PureForge has done the hard part, building a genuinely differentiated technology with real proof points across 120 public safety agencies and 15 million miles of service,” said Hanson. “My job is to make sure every fleet manager, procurement officer, and OEM engineering team that could benefit from this technology knows it exists and has a clear path to adopting it. We are currently building our global go-to-market strategy and partnering with distributors around the world. Our  initial focus is on Europe to capitalize on the Euro 7 brake dust emissions standards that will improve our environment and the air we breathe, reducing brake particulate matter by up to 80% versus conventional brake systems.”

Joining an Expanding Leadership Team
Hanson joins an expanding PureForge leadership team led by Ronald Garriques, Chief Executive Officer, and company founder Nathan K. Meckel, President and Chief Technology Officer. Garriques has extensive executive experience, having worked in the consumer electronics and mobile technology business for nearly 30 years. Meckel is the inventor of the tribological technology behind PureForge’s Atomic-Forged® technology, and a visionary technologist who still leads the company’s R&D. Together, the team is positioned to accelerate PureForge’s expansion across the law enforcement, commercial fleet and OEM markets.

About PureForge
PureForge Atomic-Forged® rotors are TOUGH A-F, redefining what’s possible in braking performance and ROI. Utilizing a leap in materials science, PureForge leverages a Physical Vapor Deposition (PVD) process to transform the rotor’s own surface into a heat-stable chromium structure that’s tougher, not harder. With PureForge, fleets can achieve better braking performance and safety, more uptime, lower TCO, and clean stopping power for the first time. PureForge Atomic-Forged® rotors are protected by 47 issued patents and backed by a 3-year, 100,000-mile rotor warranty. Learn more at https://pureforge.com/.

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SOURCE PureForge